In this episode, Jason Geiman from King of Pressure Wash dives deep into strategies for handling the summer slowdown in the pressure washing industry. Jason discusses the shift from peak residential season (April-June) to peak commercial season (June-August) and provides valuable tips for acquiring commercial work. He shares insights on networking, using LinkedIn, establishing relationships, and the importance of consistency in lead generation. Jason also emphasizes the significance of having a positive mindset, continuous learning, and utilizing tools like CRM for better customer relationship management. Tune in for invaluable advice on keeping your business thriving during the slow months and beyond.
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00:00 Introduction and Overview of Summer Slowdown
01:45 Understanding the Commercial Season
02:37 Strategies for Securing Commercial Work
08:06 Importance of Networking and Building Relationships
16:55 Effective Email Marketing Tactics
28:06 Handling Payment Delays and Legal Options
29:54 Seasonal Trends and Business Realities
31:02 Identifying Your Ideal Clientele
32:21 Handling Non-Paying Clients
33:22 The Importance of Answering Calls
35:38 Marketing Strategies for Slow Seasons
43:28 The Value of Five-Star Reviews
45:31 Top Industry Innovations
52:08 Encouragement and Final Thoughts
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