In this in-depth tutorial, Jonathon Henderson from Pressure Washing Marketing Pros reveals the secrets to mastering Google Ads for your pressure washing or exterior cleaning business. Whether you’re starting out or looking to improve your existing campaigns, this guide covers everything from setting up your first campaign to optimizing for the best results.
ðđ What You’ll Learn:
How to set up and structure your Google Ads for maximum conversion.
Tips on budgeting and spending efficiently to avoid wasteful expenditure.
Techniques for targeting, using negative keywords, and optimizing ad placement.
Insights on choosing the right campaign types for local lead generation.
Strategies for improving your ad’s quality score to lower costs and enhance ad position.
Understanding keyword research, match types, and the importance of negative keywords.
ðđ Perfect For:
New business owners handling Google Ads in-house.
Seasoned owners keen on auditing their existing campaigns.
ðđ Timestamps:
00:00 – Introduction
00:11 – Importance of Google Ads for Exterior Cleaning
00:33 – Step-by-Step Campaign Setup
01:07 – Budget Management and Campaign Efficiency
02:02 – Why Campaigns Fail and How to Fix Them
03:00 – Client Success Story
04:14 – Improving Ad Quality and Performance
05:04 – Choosing the Right Campaign Type
07:12 – Best Practices for Campaign Structure
08:01 – Detailed Campaign Structuring for Different Services
10:07 – Ad Group and Keyword Optimization
13:04 – Crafting Effective Ads
15:32 – Keyword Research Tools and Tips
18:15 – Explaining Keyword Match Types
22:05 – Importance of Negative Keywords
23:22 – Budgeting and Bidding Strategies
28:35 – Using Ad Extensions Effectively
31:31 – Optimizing Location Targeting
34:14 – Setting Your Ad Schedule
38:04 – Landing Page Best Practices
41:08 – Hiring an Expert vs. DIY
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Contact Us:
Email: info@pwmarketingpros.com
Visit Our Website: https://pwmarketingpros.com/
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